Brisbane North

Client: Brisbane North PHN
Agency: Ogilvy Brisbane

WATERMARK CREATIVE
Producer: David Way
Lead 3D artist: Courtney Hopkinson
3D animation: Timo Lenton
Character Development:
Simon Shaw
David Follett

The client, Brisbane North PHN, is a government health provider who was looking to reduce the amount of unnecessary trips to hospital emergency department by directing their target audience to online and over the phone alternatives.
Ogilvy Brisbane reached out to Watermark Creative to create a distinct and unique character to use across a range of collateral and media. From print to social, ‘Cross’ suffered a number of injuries and aliments displayed as glorious posters and animation.